
Lene Sachs-Helping Companies Grow Online
FOCUS I merge business and marketing to create greater customer experience. I focus on strategic marketing development and digital... | Thinkweb, Søndervej 67, Denmark
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Lene Sachs-Helping Companies Grow Online’s Emails le****@th****.dk
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Lene Sachs-Helping Companies Grow Online’s Location Thinkweb, Søndervej 67, Denmark
Lene Sachs-Helping Companies Grow Online’s Expertise FOCUS I merge business and marketing to create greater customer experience. I focus on strategic marketing development and digital execution. While influencing the customer's journey in the relevant touch points across media and channels and driving sales & lead generation through: Website, search engine optimization (SEO), PPC, display ads, video marketing, email marketing and campaign landing site. BACKGROUND Broad digital marketing experience at both strategic, tactical and operational levels for B2C and B2B companies and organizations within IT Tech, service and NGO. SKILLS Website & webshop development and implementation Campaign development and implementation Marketing tool box: - Search engine optimization (SEO) - PPC & display advertising - E-marketing: lead generation and sales (retaining customers and recruiting new customers) - Conversion optimization - Online web design - UX - Video marketing Determining marketing strategy and plans for digital marketing: - Marketing analysis & benchmarks - Data driven analysis - Go-to-market plan - Persona: Target groups, segmentation and people - KPIs & objectives - Mapping of digital customer journeys - Digital annual wheels (lead generation, sales and campaigns) Project management, budgeting & ROI calculation Monitoring, optimization & reporting Stakeholder management: Consulting on digital marketing and digital business development. PROFILE Extroverted and communicative Innovative Holistic commercial business understanding Quality conscious & solution oriented Process oriented and planning oriented Experienced with being part of a project team plus taking the project lead Experienced with collaborating with external partners or agencies
Lene Sachs-Helping Companies Grow Online’s Current Industry Thinkweb
Lene
Sachs-Helping Companies Grow Online’s Prior Industry
Ministry Of Foreign Affairs
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Kuoni Group Travel Experts
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Gerhardt International
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Berlingske Media
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Fujitsu Siemens Computers
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Fujitsu Technology Solutions
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Sos Childrens Villages International
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Thinkweb
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Work Experience

Thinkweb
Owner & Digital Marketing Specialist
Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Sos Childrens Villages International
Web Communication Consultant (Freelance)
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Fujitsu Technology Solutions
Online Marketing Manager
Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Fujitsu Siemens Computers
Web Strategy Consultant
Tue Nov 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Fujitsu Siemens Computers
Online Marketing Manager
Sun Dec 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Fujitsu Siemens Computers
Internet Team Leader
Mon May 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Fujitsu Siemens Computers
Webmaster
Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Berlingske Media
Internet Projektleder
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Gerhardt International
Sales Area Coordinator
Sat Mar 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Kuoni Group Travel Experts
Production Planner -
Wed Feb 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)
Ministry Of Foreign Affairs
Trainee
Sun Dec 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time)